Brief

For the Christmas campaign for Toys R Us, the animation leaned into the magic and imagination of the festive season. Illustrated elements were composited into live-action footage, allowing everyday moments to transform into playful, animated worlds.
Touches of hand-drawn cel animation added charm and personality, injecting warmth and whimsy into the storytelling. With a focus on rhythm, timing, and detail, the animation supported the campaign’s retail message while capturing the excitement and joy of Christmas.